And I could have fallen for this Kiko Fall 2.0 mascara too, but unfortunately it was not the case. Not because it wasn´t a good option, but because my mascara standars are higher than the sky. I always look for volumizing products as I do have pretty long lashes so I don´t really need the longer factor. I do, for a fact, love natural looking lashes on a daily basis, not too dramatic and with just the right amount of curl. I´d say this Kiko mascara is great for daytime, but for me it´s missing that bababoom I expect on my eyes on a Monday morning at 8 am before rushing to the office. It has a really short applicator that allows to really get on the root of my lashes and work on them. If you are looking for a lengthening mascara, this one is for you. Also, it holds the curl quite well, to be honest. However I could not fall for it, and I still haven´t found a mascara as good as the Clinique High Impact mascara (which I stopped buying because it´s not cruelty free, however I still reach for one I have from years ago when everything else does not work −I know, gross).